Pioneering eco-farming expert John King discussed the future of agriculture. In this eye-opening chat, King boldly suggested Bear Grylls should be the face of red meat, highlighting its benefits for stamina and mental clarity.

He tackled hot topics like regenerative farming, calling out industry resistance while pushing for change. The Australian-based thought leader didn't hold back, exposing the gap between farmer readiness and industry egos, while making a compelling case for organic farming's potential.

King's candid take on global meat marketing and carbon obsession revealed uncomfortable truths about where agriculture really needs to head.