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Visibility coach Natalie Cutler-Welsh joined Council Watch to share powerful insights on using social media to build connection, trust, and impact ahead of New Zealand’s 2025 local body elections. Aimed at both candidates and their support crews, the webinar covered everything from crafting a consistent message to handling online trolls with grace. Participants were encouraged to be visible, real, and locally focused—sharing personal stories, mixing up content formats, and using humour to stand out. With nominations opening 4 July, the time to prepare and show up is now. Whether you're standing yourself or backing someone who is, this is your call to get involved and help reclaim the conversation.

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